Flama surf

Redesign of Flama, a 100% organic surfboard brand based in Premià de Mar.

Its communication shows the lifestile, the adventure, the trip, the nature and the chaos that frequently accompaign the natural surf world. Flama's editorial piece is a personal diary in which its owners have written notes, pasted photographs and saved the papers thay have found during their trip. The catalogue of the products is stored inside of it as something the surfers could have kept.

The team went to Euskadi to take the pictures, live the trip experience, visit the most popular surfing places and landscapes and talk to the surfers. Each member had a diary an at least one analogue camera, and all the making of the carnet de voyage was analogue before being scanned.

[with Cesc Llinares, Gaëlle Moscardó, Gerard Arbués and Rita Pons]